Aerial view of Labatt Memorial Park baseball grounds

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Sport Tourism Labatt Memorial Park, the world’s oldest baseball grounds, to begin offering public tours

  • By Tourism London

Labatt Memorial Park logo placed on a aerial view of Labatt Memorial Park baseball grounds

A new partnership will be formed between Labatt Memorial Park, the Canadian Baseball Hall of Fame and Museum and the Beachville District Museum to promote Southwestern Ontario as a destination for baseball heritage.

LONDON, March 16, 2021 – Beginning this summer, Labatt Memorial Park, home of the London Majors and the world’s oldest baseball grounds, will be offering exclusive behind the scenes public tours of this legendary facility. With a history dating back to 1877, Labatt Memorial Park has played an important role on the growth and development of baseball in Canada, and now thanks to support from the Government of Ontario, Tourism London and the City of London, guests will have the opportunity to get behind the scenes, see artifacts, and hear firsthand about some of the famous teams and players that have come through this facility, including Satchel Paige, Ty Cobb, Fergie Jenkins, Jesse Owens, Deion Sanders and many more.

Along with Labatt Memorial Park, Southwestern Ontario is home to a number of important baseball sites including the Canadian Baseball Hall of Fame and Museum in St. Marys, ON and the Beachville District Museum, home to one of the first ever recorded baseball games, located just outside of Woodstock, ON. Together with these organizations, the “Southwestern Ontario Baseball Heritage Pass” will be formed, marketing the region as a destination for baseball heritage. This partnership will include a dedicated website, itineraries, travel booking and one ticket into all three attractions, encouraging guests to visit each location and explore the entire Southwestern Ontario region.

“Many people aren’t aware of the incredible history of Labatt Memorial Park, and we look forward to sharing these stories with Londoners and many others. We believe this has the opportunity to become another key attraction for the city by providing a unique, memorable and educational experience. The collaboration with the Canadian Baseball Hall of Fame and Museum and the Beachville District Museum to create a regional baseball heritage pass will provide additional tourism opportunities that will benefit each location while also strengthening the entire region.”
Zanth Jarvis – Director - Sport Tourism, Tourism London

“Labatt Memorial Park is a gem in our city and we’re thrilled to be able to begin offering tours to showcase its incredible history. With our recently announced investment, as well as this additional programming, we’re excited for the future of Labatt Memorial Park and we look forward to continually welcoming guests for years to come."
Jon-Paul McGonigle – Division Manager – Culture, Special Events and Sport Services, City of London

For more information on both tours, please visit


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