About Tourism London

Sunfest • London, Ontario
Promoting London as a Destination

Tourism London has served as the city’s Destination Marketing Organization since 1996, working in collaboration with local and regional partners to promote London as a vibrant destination. Through destination development, marketing and industry partnerships, Tourism London supports the growth of the city’s tourism and hospitality sectors while contributing to London’s economic and social well-being.

Grand Theatre • London, Ontario
Tourism London is a federally incorporated not-for-profit organization mandated to carry out tourism promotion and development on behalf of the City of London as a City Board and Commission. Industry partners play a key role in governance, with representatives serving on Tourism London’s Executive Committee, Board of Directors, Municipal Accommodation Tax Adjudication Committee and Nominating Committee.

Tourism London reports to both its Board of Directors and the City of London, ensuring accountability at both municipal and community levels and supporting transparent governance across all initiatives and activities.

Blackfriars Bistro • London, Ontario
Tourism London’s Vision

Tourism London is a trailblazer in developing real experiences, promoting its vibrant and diverse visitor destination and attracting and hosting people with warm, genuine hospitality.

2023 Tim Hortons Brier at Canada Life Place • London, Ontario
Tourism London’s Purpose

We enhance the reputation of our city and grow the resilience of our sustainable tourism ecosystem by driving tourism visits and spending, collaborating with industry partners and enriching our community.