• Montage of graphics developed for Find it in London, Ontario' social media campaign

  • Tourism London & Find it in London Win 2023 Virtuoso Award of Excellence

  • Back

    • Author Tourism London
    • Date June 21, 2023
  • Tourism London's Find it in London project is the proud recipient of a 2023 Virtuoso Award of Excellence in the Social Media category for the recent ONTO Campaign.

    Presented by the International Association of Business Communicators (IABC) London, the Virtuoso Awards are Southwestern Ontario’s premier professional awards celebrating excellence in communications and the best in creative strategy and design.

    Funded through the City of London’s Community Recovery Network, Tourism London, in partnership with all 5 BIAs, launched a city-wide Find it in London marketing campaign. This coordinated, collaborative, promotional partnership strives to create a sense of community while driving economic recovery and growth as well as stimulating local tourism. Find it in London has been telling stories, creating relationships and building connections since 2021 that have encouraged people to shop, support and experience London.
     

    Montage of graphics developed for Find it in London, Ontario' social media campaign


    The Find it in London ONTO Campaign was created to provide a cohesive way for each partner to promote and highlight the unique aspects of their area. Stimulating economic growth as these businesses recover was key – so promoting exploring London in a fun way was essential. Themes for the ONTO Campaign were chosen to reflect all of what London has to offer, wording was chosen with a strong call to action and the images used were bright and unique with diversity prioritized so that all Londoners could see themselves taking part.
     

    Montage of graphics developed for Find it in London, Ontario' social media campaign


    All partners worked together by contributing theme ideas, tracking businesses featured and posting weekly on their existing social media channels. Key messages were aligned seasonally and with city-wide activities such as community festivals, markets and celebrations to better appeal to the market.
     

    Find it in London logo and logos of their campaign partners and community partners


    The campaign was deemed successful by all participating partners as it not only surpassed all goals, but it provided structure and inspiration for social media content that engaged followers and grew audiences. As a result, the campaign was relaunched in 2023 with a few modifications in hopes of showcasing even more of London’s unique local businesses.


    Follow the Tourism London and Find it in London partners on Instagram and Facebook to be inspired.

    It’s ONTO great experiences in London this year! To learn more, visit www.finditinlondon.ca.

  • Back to listings

You Might Also Like…


  • 2022 Canada Life Vanier Cup logo graphic

    Canada Life partners with USPORTS, and Western University to host 2022 Vanier Cup in London

  • CMAOntario Awards 2020 logo

    The CMAOntario Awards Return To London in 2020

  • picture of world champion Elvis Stojko

    World Champion Elvis Stojko to Perform at London Skating Club 110th Anniversary Ice Show

  • Thames River in London, Ontario

    Request for Proposals: "Support Local" Campaign Photography & Videography

  • The Great Outdoors Comedy Festival logo on top of a red plaid background

    The Great Outdoors Comedy Festival expands into London in 2024

  • cmao2020logo

    2020 CMAOntario Festival & Awards Rescheduled for Oct. 1

  • Revive Live graphic

    New program aims to Revive Live music and live music venues in London, Ontario

  • rock the park july 16 2020 advertisement

    Start.ca Rocks the Park July 16, 2020 - Presented by FM96

  • Tourism London Logo

    Project Coordinator, Support Local Marketing Campaign Tourism London (Contract)

  • CIS women's hockey: Queen's, Western to host national championship in 2017 and 2018