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Culture & Entertainment Tourism Tourism London wins Innovator of the Year Award

  • By Tourism London

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At Southwest Ontario Tourism Corporation’s annual conference, the winners of the 2021 Southern Ontario Tourism Innovation Awards were announced and Tourism London was awarded the 2021 Innovator of the Year award for their unique recovery program, Stay a Little Longer.

The 2021 Southern Ontario Tourism Innovation Awards celebrate the innovation, resilience, adaptability and sustainability of the tourism industry in the region! The Innovator of the Year Award is given annually to a business, operator or individual using a new or refurbished innovative strategy to improve the tourism experience or marketing activities.



About Stay a Little Longer

Tourism London launched the Stay a Little Longer 2.0 campaign in July 2021. After a successful pilot program using federal recovery dollars in the fall of 2020, Tourism London adjusted this second version of the program to make it more inclusive to businesses beyond accommodations and to drive recovery for the city of London’s hospitality and tourism partners. Stay a Little Longer encourages Londoners and visitors from outside of the city to book a minimum two night stay at a participating accommodation partner. In doing so, the guest receives a $100 Tourism London VISA card upon check in. The card is geo-targeted to only be spent within the city of London limits ensuring that the money spent stays local and helps to drive recovery for London businesses. The program was wildly successful in 2021 and received additional funding from the City of London’s Community Recovery Network to expand into 2022.


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