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Sport Tourism About Sport Tourism



  • Director of Sport Tourism
    Cheryl Finn 519-661-6155 Email
  • Sport Tourism Assistant
    Zanth Jarvis 519-661-6388 Email

Magnificent facilities, dedicated volunteers, and organizational expertise have all contributed to London becoming a destination of choice for sporting events. Home to over 366,000 people, London boasts an impressive resume of hosting sporting events from grassroots to major international events and everything in between.

2008 World Under 17 Hockey Challenge at Budweiser Gardens

Whether you're looking to host an event or are searching for sport related activities while in town, Sport Tourism London can help to ensure your event or trip is a memorable experience.

London has world-class venues and facilities to host a variety of different sports. When the competition ends, there's much to see and do including countless festivals and events, one-of-a-kind restaurants, family-friendly attractions, along with unique nature trails and cultural experiences.

2013 ISU World Figure Skating Championships at Budweiser Gardens

In 1997, the City of London approved a Sport Tourism initiative which is now directed by Tourism London. Sport Tourism is an economic development initiative involving municipalities, sport, and tourism partners. It involves any activity in which people are attracted to a particular location for a sporting event (participant, spectator, etc.) and the social/economic benefits produced as a result of this event. The sport tourism industry in Canada represents $5.2 billion in annual spending by domestic and international visitors, making it the fastest growing segment of the tourism industry. In 2013, London hosted the ISU World Figure Skating Championships, the largest ever event hosted in the city which had a total attendance of 62,395, and resulted in $42.6 million in economic activity in London according to the Canadian Sport Tourism Alliance.

Canada Games Aquatic Centre

Along with the obvious economic gains, sport tourism can bring social benefits and civic pride to the community. Most of these benefits occur at the time of the event, however these events also leave lasting legacies on the community for many years. The Canada Games Aquatic Centre and the Western Fair Sports Centre upgrades are two examples of local infrastructure legacies through sport hosting.

London has hosted numerous major regional, national, and international sporting events in the past including:

2017 OBA Ontario Cup
2016 Freedom 55 Financial Championships
2016 OBA Ontario Cup
2016 Canadian Ringette Championships
2015 Freedom 55 Financial Championship
2015 OBA Ontario Cup
2015 Docs on Ice
2015 International Police Hockey Tournament
2014 Canadian Pacific Women's Open
2014 MasterCard Memorial Cup
2014 OBA Ontario Cup
2013 ISU World Figure Skating Championships
2012 World Junior Ringette Championships
2011 Synchrofest
2011 World Sledge Hockey Championships
2011 Tim Horton's Brier
2010 BMO Canadian Figure Skating Championships
2010 Inaugural Peter Puck Hockey Tournament
2009 Euro-Can Cup
2009 Canadian Professional Dart Tournament
2008 World Under 17 Hockey Challenge
2007 World Synchronized Skating Championships
2006 CN Canadian Women's Open
2006 World Field Lacrosse Championships
2006 Scott Tournament of Hearts
2005 Memorial Cup
2005 BMO Canadian Figure Skating Championships
2005 World Transplant Games
2004 Can Am Police Fire Games
2004 FIRS World Inline Hockey Championships
2004 Ontario Summer Games
2004 Ontario Winter Games
2003 Ontario Senior Games - Winterfest
2001 Canada Summer Games

2011 Tim Horton's Brier at Budwesier Gardens

London has also been selected as host for a number of upcoming events including:

2018 Ontario Summer Games
2018 World Financial Group Continental Cup

2018 OFSAA Girls AAA Volleyball Championships
2018 OFSAA Girls AAA Basketball Championships
2018 OFSAA Girls AA Basketball Championships
2018 OFSAA Boys AAA Rugby Championships
2017 CCAA Men's Volleyball National Championships
2017 Canadian Espoir Championships
2017 Freedom 55 Financial Championships

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We look forward to working with you to bring your event to the Forest City.

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