Dear Partner in Tourism,

As we move through an exciting fall season, London continues to thrive with collaboration, creativity and connection. From upcoming industry conferences and award nominations to new opportunities for local businesses, there’s plenty happening in our city’s tourism community.

Here’s what you’ll find inside:

City of Music Conference Returns Nov. 6-7

Explore how music shapes and strengthens communities at the 2025 City of Music Conference, taking place here in Canada’s UNESCO City of Music! This year’s expanded conference brings together music industry leaders, policymakers and creatives from around the world for two days of learning, collaboration and networking in London. 2025’s programming features:

• 14 presentations and panels featuring international speakers from Canada, Germany, Ukraine, Sweden, Japan, South Africa, England and the United States
• 3 interactive sessions focused on innovation and alignment with the UN Sustainable Development Goals (SDGs)
• Opportunities to experience London’s vibrant music scene through live performances

This year’s conference takes place Nov. 6-7 at the Wolf Performance Hall and Toboggan Brewing Co. Conference passes include lunch on both days and entry to “Words & Music,” a special concert on Nov. 6 at Wolf Performance Hall celebrating London’s UNESCO designation. Tickets are $75, plus fees.

Celebrating Tourism Trailblazer Award Finalist: Sean Murray

Tourism London is proud to celebrate Sean Murray, Director of Culture & Entertainment Tourism, who has been named a Top Finalist for the Under 30 Tourism Trailblazer Award, one of twelve prestigious Canadian Tourism Awards presented annually by the Tourism Industry Association of Canada (TIAC).

In just three years, Sean’s dedication, creativity and leadership have helped shape London’s reputation as a vibrant destination for music, sport and culture. This award recognizes exceptional young professionals who are helping to build a strong and dynamic tourism industry across Canada.

Please join us in congratulating Sean on this well-deserved recognition and wishing him the best of luck at the awards ceremony this November!

Join The Show Your Badge Program

Tourism London's Conventions Team extends a heartfelt thank you to all of the incredible businesses that have joined the Show Your Badge program. In 2025, your participation has helped us welcome nearly 8,500 delegates to London across 21 conventions... and there are many more to come this fall!

With the Show Your Badge program, delegates enjoy exclusive offers at participating restaurants, shops and businesses when they show their conference name badge. It’s a fantastic way to inspire delegates to explore the city and for local businesses to connect with visitors. Best of all, it’s completely free for businesses to join!

Tourism Market Readiness Program Offers Personalized Support

Looking to strengthen your tourism business? Ontario’s Southwest’s Tourism Market Readiness Program offers one-on-one support to help operators refine their products, operations and marketing approach. Participants benefit from a 360-degree review led by an expert who will provide personalized coaching based on your business needs.

Areas of assessment include:

1. Digital presence
2. Guest experience
3. Inclusivity, sustainability and accessibility practices
4. Overall product-market fit

The application deadline has been extended until Oct. 20 at 11:59 PM! Don’t miss this chance to set yourself up for success in an increasingly competitive marketplace.

Please share any updates from your business with us by emailing tourinfo@londontourism.ca or by tagging us on Instagram, Facebook or Twitter.

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