Dear Partner in Tourism,

As we dive into the summer season, we’re reminded of the importance of celebrating our collective successes, strengthening our partnerships and shining a light on the stories that make London a must-visit destination.

This month’s update includes timely opportunities to connect, promote, and get involved in province-wide initiatives that elevate our tourism sector.

In this edition:

Nominate a Trailblazer: 2025 Ontario Tourism Awards of Excellence

Nominations are now open for the 2025 Ontario Tourism Awards of Excellence and we’d love to see London well represented!

These prestigious awards recognize the people, places and programs driving Ontario’s tourism industry forward. From standout campaigns to unforgettable experiences, this is your moment to shine a light on local excellence.

Award Categories Include:

1. Tourism Industry Awards of Excellence
2. Marketing & Travel Media Awards
3. Culinary Tourism Awards
4. OTEC Workforce Innovation & Collaboration Award
5. Doug Smith Leadership Award
6. Ontario’s Choice Award

New This Year: Submissions must include a short (max 5-minute) video—no professional filming required. Letters of support are also required for collaborators.

Nomination deadline: July 15, 2025

Celebrate 120 Years at Delta London Armouries – Pick Your Perks!

The Delta Hotels by Marriott London Armouries is marking 120 years with a limited-time “Pick Your Perks” promotion for new event bookings.

Book between May 1 and August 31, 2025 to receive custom perks: complimentary rooms, suite upgrades, rental discounts and more, based on your event’s total revenue.

With 8,000+ sq. ft. of event space in a restored 1905 armoury, this venue is ideal for meetings, conferences, or social events.

Contact: Jonella Lico at jonella.lico@innvesthotels.com or call 519-640-5019

Promotional Opportunity: Submit Your Summer Packages

As visitors plan their summer getaways, we want to help drive traffic to your hotel deals and promotions. Packages featuring local festivals or attractions will be prioritized in a new marketing campaign.

Submit your packages to: tourinfo@londontourism.ca

Maximize Exposure: Add Your Events to Our Calendar

Summer is the busiest season for our website and our Events Page is the most visited section!

If you’re hosting a festival, concert, or public event with tourism appeal, submit it now to increase visibility and reach new audiences.

Event Eligibility: We prioritize public events with potential to draw regional, national or international visitors. Please review the criteria before submitting.

Let’s get your event the attention it deserves this summer!

Show Your Badge: Connect with Conference Delegates

Tourism London’s growing Show Your Badge program invites restaurants, retailers and attractions to offer exclusive discounts to visiting conference delegates who show their badge.

This free initiative helps boost spending at local businesses and increases exposure through Tourism London’s marketing and convention updates.

Thank You: 2024 Tourism London AGM Recap

Thank you to everyone who joined us at the London Children’s Museum for Tourism London’s Annual General Meeting! 2024 was a dynamic and productive year for our staff and Board of Directors, and we’re grateful for your continued support. Here are just a few memorable moments from the past year:

• Successfully hosted the London 2024 Ontario Summer Games with a $5 million economic impact to the city
• Showcased London to those who represent it through our 2024 FAM Tours
• Launched the Show Your Badge Program for almost 10,000 delegates to enjoy special discounts at participating London businesses
• Successfully hosted the UNESCO Cities of Music Annual Meeting which resulted in key legacy components that will carry forward through all future meetings
• Supported a record-breaking 210 provincial, national and international events
• Fostered exciting partnerships with VIA Rail and Western University
• Engaged partners in a grant writing workshop
• Implementation by the MAT Adjudication Committee of the Legacy Festival Funding initiative in support of London’s long-standing and treasured festivals.

In 2025, you can look forward to:

• London hosting the 2025 Grand Slam of Curling: WFG Masters
• Numerous conferences and events that will see thousands of delegates visit London
• The installation of Celestia Art Experience, the first collaborative project amongst all Canadian UNESCO Creative Cities
• Revised and targeted newsletter marketing campaign that features insider information
• The launch of the MyLondon App
• Canada’s first Hard Rock Hotel, open now in London
• Exciting events funded in part through Tourism London’s MAT Adjudication Committee

For minutes from our 2024 Annual General Meeting, click here.

For more information from the Conference Board of Canada on the Economic Impact of Tourism in the City of London in 2024, click here.

Please share any updates from your business with us by emailing tourinfo@londontourism.ca or by tagging us on Instagram, Facebook or Twitter.

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