Dear Partner in Tourism,

Summer is here! From the launch of our newest Visitor Guide to fresh marketing opportunities and industry recognition, there’s plenty happening across our destination.

Here’s what you’ll find in this edition:

2026-2027 Visitor Guide Now Available

Tourism London is thrilled to launch the 2026-2027 Visitor Guide, our annual publication showcasing the experiences, attractions and partners that make London a year-round destination.

This year’s guide features exciting new stories highlighting our city’s:

• Vibrant downtown art scene
• Thriving nightlife and entertainment
• Family road trips in every season
• Buzzworthy culinary experiences
• Bicentennial heritage celebrations

Partners are encouraged to share the guide with visitors and use it as a resource to help inspire future travel planning.

Free copies are available at Tourism London Welcome Centres, or visitors can explore the digital edition.

Video & Photo Partnership Opportunity

Tourism London invites partners to participate in a city-wide opportunity to elevate their digital presence with professionally produced photo and video assets.

Delivered in partnership with Take5 Digital, this co-funded program provides businesses with high-quality content without the complexity of managing production. Participating partners will receive professional videos, curated image galleries and b-roll footage designed to enhance digital marketing efforts.

Why participate?

• 50/50 cost-shared professional production
• Scalable packages tailored to your business
• High-quality assets to strengthen your marketing
• Opportunity for inclusion in Tourism London campaigns

Filming will take place throughout Summer 2026.

To learn more, contact smurray@londontourism.ca.

Congratulations Karen Dowhan

Tourism London is proud to celebrate Karen Dowhan, Director of Meetings & Conventions, on her nomination for the Canadian Meetings + Events Expo (CMEE) Industry Supplier Award.

This nomination recognizes Karen’s outstanding contributions and ongoing commitment to building strong partnerships, delivering exceptional service and connecting clients with memorable experiences in London.

Award recipients will be announced live at the Canadian Meetings + Events Expo on August 11.

Congratulations, Karen, and thank you for your continued leadership and dedication to our destination..

Submit Your World Cup Events

Are you hosting a soccer-related event this summer?

Whether you're planning watch parties, fan activations, themed dining experiences or community celebrations, Tourism London encourages partners to submit events to our Events Calendar using the "Soccer Celebrations" tag.

Events submitted under this category will receive enhanced visibility through a dedicated calendar designed to help visitors discover World Cup-related experiences in our city.

Before planning promotions, partners are encouraged to review the FIFA World Cup 2026™ Community Activation Toolkit for branding guidelines and public viewing requirements.

OSW Idea to Experience Development Course

Registration is now open for Ontario's Southwest's refreshed Idea to Experience Development Course.

Following the success of the inaugural cohort, OSW has partnered with eLearningU to deliver an enhanced program to help participants take tourism experience ideas from concept to market-ready product.

Program highlights include:

• Two in-person experiences
• Online peer learning sessions
• Self-paced weekly lessons
• One-on-one coaching
• Guided activities culminating in a final experience plan

The course is open to anyone interested in creating a visitor experience—no tourism background required.

Participation is limited to 20 attendees and available on a first-come, first-served basis. The all-inclusive registration fee is $375.

Feature Your Deals on the MyLondon App

This summer, the MyLondon App launches a brand-new Deals section, and we’re inviting a select group of London businesses to be part of the initial release of this exciting promotional opportunity.

For just $50/month, you can feature a deal, discount or special offer directly in the app, putting your business directly in front of residents and visitors. Businesses that sign up before July 31, 2026 receive 10% off.

Each monthly placement includes:

• Design support
• Campaign setup
• Performance analytics

The app is promoted city-wide including displays at Canada Life Place, billboards and local social media and already features established brands like RBC and BMW as advertisers.

Partners interested in learning more can request the rate sheet or schedule a one-on-one conversation with the MyLondon team.

Please share any updates from your business with us by emailing tourinfo@londontourism.ca or by tagging us on Instagram, Facebook or Twitter.

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