Dear Partner in Tourism,

Happy Tourism Week! As spring returns to the Forest City, we’re celebrating renewal, collaboration and growth across our industry. In this month’s newsletter, we’re highlighting upcoming events, opportunities for professional development and research insights to help guide your strategies this season.

Here’s what you’ll find in this edition:

Happy Tourism Week!

From April 7–11, we’re proud to celebrate Tourism Week in Canada by recognizing the incredible industry partners who help bring London’s tourism scene to life. Whether it’s contributing to our cultural landscape, inviting friends and colleagues to explore the city or getting out and discovering it for yourself – thank you for inspiring others to visit and for making London a vibrant, welcoming community worth discovering. Your passion, creativity and dedication make all the difference.

eLearning U Tourism Digital Marketing Accelerator

Looking to grow your business and connect with more visitors online? The eLearning U Tourism Digital Marketing Accelerator offers personalized, one-on-one coaching from a tourism marketing expert to help you elevate your digital presence and reach your goals faster.

Participants will receive a tailored marketing action plan that may include:

1. Online Booking
2. Digital Advertising
3. Website Optimization
4. Email Marketing
5. Online Reviews
6. Social Media Strategy
7. Search Engine Optimization

Regular Price: $2,500

Your Price: Only $750, thanks to support from Ontario’s Southwest and Tourism London!

This is a limited-time opportunity with very limited space available—so don’t wait! If you’re ready to take your online presence to the next level, reach out today to secure your spot.

London First – A Tourism Industry Special Event

London First is an industry event hosted by the Canadian Club of London, bringing together tourism leaders to discuss how to position London as the first choice for visitors, drive traffic to local attractions and support small businesses.

This event offers an opportunity to explore what makes London unique and how to shape its perception across local, regional, provincial and national levels. It’s a valuable occasion for tourism professionals to connect, share insights and collaborate on strategies to elevate London’s appeal as a top destination.

Doors open at 4:30 PM, with the event starting at 5:00 PM and a reception to follow at 6:30 PM.

London Hunt & Country Club – 1431 Oxford St. W
Date: Wednesday, April 16, 2025

Cycle Tourism in London: Ontario By Bike Free Webinar

Cycle tourism in London is growing!

On Tuesday, April 22 from 2:00PM - 3:00PM, Ontario By Bike is hosting a free webinar for our city to raise awareness of the bicycle friendly business certification network and provide info on how to tap into the growing market of cycle tourism.

With an increasing popularity in local cycle tourism activities, now more than ever is a great time to get updated on the program, familiarize yourself with cycle tourism in our region and find out how welcoming cyclists can be good for your business.

For more information and how to register, click here

Destination Ontario Spring Perspective

As the U.S. continues to be Ontario’s largest international travel market (81% of all international arrivals in 2024), Destination Ontario is closely tracking travel sentiment across the border.

Key Highlights from the U.S. Pulse Study:

• 75% of U.S. residents say political commentary does not impact their travel plans to Ontario.
• 80% of U.S. residents rate Canada and Ontario highly as pleasure travel destinations.
• 1 in 3 believe Canada will become even more welcoming to them next year.

These insights help guide marketing strategies and ensure we continue to appeal to High Value Guests from our key U.S. drive and fly markets.

Please share any updates from your business with us by emailing tourinfo@londontourism.ca or by tagging us on Instagram, Facebook or Twitter.

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