By Whitney South, Best of London. 09.12.18
Some music fans will do anything for that perfect pair of concert tickets — even if that means offering to donate a cart of groceries.
An odd request to be sure, but it was one BX93 morning hosts Dave, Rachel and Forman weren’t about to pass up.
“It all started with a contest we were having called Trade for Taylor, where listeners got to call in and offer up something in exchange for Taylor Swift tickets,” Rachel recalled. “A guy called up and offered to donate a cart full of groceries to whatever organization we wanted — and it was just an amazing idea.”
One cart turned into two, and the crew headed to No Frills, itching to load up on breakfast essentials destined to help out a local school program through the London Food Bank.
“There was a particular school here we had heard about whose cupboards were just bare, and they worked strictly off donations,” said Dave. “We took it to the school . . . and we got so much information. That really planted the seed of doing something even bigger, but we just weren’t sure how to go about it.”
Three years later, the team is ready to take it to the next level with Dave & Rachel’s Breakfast Thing, kicking off at the Tourism London Information Centre Tuesday, Sept. 18. — collecting breakfast food donations for kids in need.
Broadcasting live, alongside special guest and Canadian country heavyweight Tim Hicks (from 8 a.m. to 10 a.m.), the team will be ready to accept everything from low-sugar boxed cereal and oatmeal, to perishable items like fruit and veggies, as well as cash donations.
Basically, those wishing to contribute can drive thru and drop off — it’s just that easy.
As far as getting Hicks involved, credit goes straight to Forman.
“I felt like we really needed some star power, and who better than Tim?” he explained. “He has a family and has kids . . . we asked, and he immediately said yes.”
BX93 is no stranger to charitable causes — the station’s annual Christmas toy drive has become a staple in London over the years — but rather than just make the breakfast collection a one-time thing, the trio is hoping to keep breakfast collections going throughout the year.
Really, the new project is the culmination of several years of planning, and a lot of personal passion.
“Breakfast is the most important meal of the day, and for a kid not to have that is truly heartbreaking. It’s the fuel they need to help them learn,” said Rachel. “So many children don’t have that opportunity. Because people listen to us — hopefully — we wanted to do something good with the platform we’re lucky enough to have.”
Dave & Rachel’s Breakfast Thing will kick off Tuesday, Sept. 18.
Donations will be accepted at the Tourism London Information Centre (696 Wellington Rd. S.) from 8 a.m. to 10 a.m.
For more information, specific donation requests, or to contact the station about a pick up or drop off, visit www.iheartradio.ca/bx93/more/breakfast-thing.
Photo by Whitney South
696 Wellington Road South
Rain starting in the evening.
Rain until evening.
Rain and windy in the morning.
Mostly cloudy throughout the day.
Overcast throughout the day.