Modern Mom Show ready to shine at Western Fair

By Whitney South, Best of London. 06.05.19

This isn’t your normal mommy’s day out.

From June 7-8, The Modern Mom show will once again take over the Western Fair Agriplex, inspired by Palm Springs décor and featuring live music, fashion shows and more.

Billed as a social and shopping event for the modern family — it’s also weekend dedicated to showcasing the very best Canadian brands out there for the whole family and home, with emphasis on mama and babe.

For organizer and founder Sabrina Maulucci, it’s clearly also one of the most enjoyable weekends of the year.

“Palm Springs brings such a cool vibe — it’s very edgy and chic and retro. It’s everything all in one,” she explained. “It’s also really good shopping and eating. It’s fun in every single way, just like our show.”

It’s also an excellent way to get everyone excited for summer, especially since the weather in June can often be hit and miss.

Maulucci is also the founder and creative director behind The OVer Company, a local shop creating the famed OVer car seat cover, as well as soft and versatile Reversible Swaddle blankets, and the nodo collection newborn hats and gowns.

And as a mother of three and vendor herself, she’s an entrepreneur who knows what it’s like to be on both sides of the isle.

“I’ve been a part of some bigger shows in Toronto and out in Alberta, and it’s really hard, especially when you’re not supported by the event in promotion and feel,” she said. “We created our own show here in London because the small business community here is incredible, so many of our customers are here, and it’s an amazing opportunity to get moms out with their babies or girlfriends, shop and have a good time.”

This year’s event will welcome over 100 brands from across the country, including vendors from Quebec to BC.

“London is a really great city . . . so it’s cool brands want to come and set up and invest in the community here,” said Maulucci, adding with hundreds of applicants vying for a spot in the show, visitors are sure to get a peek at what the very best have to offer. “We choose brands that value the same things that we do; Canadian made that give back to the community and create something with a certain style for modern moms. We’re really lucky that way.”

Just some of those vendors include ZippyJamz (Pjs that making diaper changing quick and easy), Hello Dough (homemade, naturally scented dough), Good Night Sleep Site London (sleep consultants), Rose + Doll (a sustainable and eco-conscious clothing brand) and of course, The OVer Company.

In addition to shopping, The Modern Mom Show also boasts a variety of tasty treats (think everything from poutine to tacos), as well as a modern kids play area with monochrome ball pits, slides, and balance beams all set on a soft flooring, giving moms a little break to chat with experts about all things pregnancy and postpartum fitness.

More than just a weekend of fun, it’s also a time to give back to a cause close to Maulucci’s heart.

Snuggle Bugz and The OVer Company, along with several vendors contribute thousands of dollars’ worth of amazing prizes available for guests to win through the purchase of raffle tickets, with all proceeds given back to our local London Neonatal Intensive Care Unit (NICU). In addition, The Modern Barbershop by Elevated Barbers is back again with all funds donated to the NICU as well, and each appointment booked ahead of time will receive a free admission pass into the event.

“As a mom of three preemie babies, we’ve experienced the NICU ourselves and we know how hard of a time it can be for parents. You’re lonely, and you feel a little helpless,” said Maulucci. “We have a big focus in supporting those families . . . and we’re really proud of what we’re able to do. That’s always been a major focus of our brand and it’s important for us to continue to give back.”

The Modern Mom Show takes over the Western Fair Agriplex Friday, June 7 from 6 p.m. to 10 p.m. (which is a stroller-free evening) and Saturday, June 8 from 10 a.m. to 4 p.m.

For more information, a complete list of vendors or to purchase weekend passes, visit

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